Development of confectionery industry in recent years
Release time:
2023-01-03
As one of the two traditional pillar snack industries in China, candy industry has maintained rapid growth and potential market share has been expanding. In the past five years, China's candy market has maintained an annual growth rate of 8% - 12%. In 2011, the scale of China's candy industry has reached 62 billion yuan....
As one of the two traditional pillar snack industries in China, candy industry has maintained rapid growth and potential market share has been expanding. In the past five years, China's candy market has maintained an annual growth rate of 8% - 12%. In 2011, the scale of China's candy industry has reached 62 billion yuan.
While the domestic candy industry is developing and expanding, various types of candy such as health care, low-sugar, fun and eco-type have the tendency to accelerate the pace of collective attack on China's candy market. In contrast, the products in China's candy market are very single. Under the dual pressure of pressure from foreign enterprises and fierce competition from domestic enterprises, the development of products in China's candy industry faces many obstacles.
The competition of domestic candy enterprises is mainly at the price level, and the development of new fields is obviously insufficient compared with foreign investment. The phenomenon of product homogeneity has seriously hindered the competition between domestic candy enterprises and foreign brands, making their profits far less than those of foreign brands, and the main battlefield of domestic brands has also been forced to sink into the secondary and tertiary markets.
It is worth noting that the global average annual consumption of candy is about 3 kg, while that of China is only 0.7 kg. Therefore, China's candy market has great development potential. The breakthrough of domestic enterprises should focus on the upgrading of products, constantly introducing new products and constantly enriching product varieties. China's candy industry is facing the demand pattern of small products and large markets. Candy manufacturing enterprises are in the stage of structural adjustment, product renewal, survival of the fittest, and enterprise restructuring. With the completion of the transformation of the market operation of candy food from product competition to marketing, the candy industry has entered the era of brand competition.
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